Vendors didnt complain about this arrangementselling popcorn outside the theater widened their business potential, as they could sell to both moviegoers and people on the street. Eventually, movie theater owners realized that if they cut out the middleman, their profits would skyrocket. For many theaters, the transition to selling snacks helped save them from the crippling Depression. In the mid-1930s, the movie theater business started to go under. But those that began serving popcorn and other snacks, Smith explains, survived. Take, for example, a Dallas movie theater chain that installed popcorn machines in 80 theaters , but refused to install machines in their five best theaters, which they considered too high class to sell popcorn. In two years, the theaters with popcorn saw their profits soar; the five theaters without popcorn watched their profits go into the red. Eventually, movie theater owners came to understand that concessions were their ticket to higher profits, and installed concession stands in their theaters. World War II further solidified the marriage between popcorn and the movie theaters. Competing snacks like candy and soda suffered from sugar shortages and in turn, rationing, as traditional sugar exporters like the Philippines were cut off from the United States . By 1945, popcorn and the movies were inextricably bound: over half of the popcorn consumed in America was eaten at the movie theaters. Theaters began pushing advertisements for their concessions harder, debuting commercials that played before (and sometimes in the middle of) movies that enticed audiences to check out the snacks in the lobby. Maybe the most famous of these is Lets All Go to the Lobby , a 40-second advertisement that debuted in 1957. In 2000, the advertisement was selected by the Library of Congress for preservation in the United States National Film Registry due to its cultural and historical value. But for all their marketing ploys, movie theaters saw their popcorn sales steadily decrease into the 1960s.
Today’s Horror Movies and Thrillers: Why They’re Scary
Sure, todays horror genre still includes terrifying slasher films or ghost stories and possessions, but the psychological fears are stronger than ever. Todays scary movies cover those situations where you have no control the end of the world scenarios or the medical emergencies you can do nothing about. These films instill fear because all of these situations could be possible. End of the World Disasters The world didnt end in 2012 , but end of the world movies arent going anywhere. From the recent comedies This Is The End and The Worlds End to intense drama-thrillers like 2012, The Day After Tomorrow and Melancholia, the popularity of the end-of-the-world genre continues to rise. Who can say when, if, or how the world as we know it will end? Thats what makes these movies so thrilling and worrisome possible situations like these could happen, but will anything like this happen in our lifetimes? These films capture the audiences fear of the unknown. The premises are easily relatable, and this justifies the moviegoers realistic fear. The Zombie Apocalypse Zombies are everywhere. From AMCs hugely popular The Walking Dead to Brad Pitts World War Z, we cant get over our fear of a zombie takeover. The zombie genre has a long history , but todays zombie features strike fear in moviegoers because of how theyre presented. An infection that were all carrying, and the guarantee of turning when you die, whether youre bitten or not? The zombie plague of Walking Dead is just this and that adds to the fear factor.
1-opening movie until she was 58 and nearly 30 years into her movie career. Should she have “stop[ped] acting” when “She-Devil” or nearly all her films of the late 1990s fizzled? Of course not. Long before “Mamma Mia!” elevated her to the box-office elite, she won Oscars and starred in movies we love to watch. Not unlike Timberlake. He, too, is a performer we love to watch (partly because, as Vulture’s Margaret Lyons noted last week , he so loves to perform). And though currently Oscar-free, he generated legitimate Oscar buzz for his supporting turn in “The Social Network.” And, guess what: he’s starred in movies people love to watch–no, really. “In Time,” his 2011 sci-fi thriller, grossed more than four times its reported production budget. “Friends With Benefits,” his 2011 romantic comedy, did likewise. Maybe the movies didn’t play like big hits here, but they played like big hits overseas. And as long as you’re big somewhere, you’re big. In the end, Timberlake doesn’t need a blessing anymore than he needs an unsolicited career assessment. The only thing he needs is perspective: It is a rare thing to be movie star. It is so rare one should not ever willingly stop being a movie star.
Counterpoint: Why Justin Timberlake Should Keep on Keeping On–and Making Movies
And then there’s the third act with the little guys who look like someone put an apple-face doll in a suit. Once you see the ending, you’ll feel like a dork (and not in a good way) for covering your eyes during the first half. 6. Citadel (2012) S Citadel is a well-crafted film that keeps you guessing. A cheerful young man witnesses an attack on his pregnant wife by hoodies. He develops crippling agoraphobia. He’s also reduced to poverty. Between these two factors, the world becomes a hellscape, with zombielike civil servants who regard his terror with no compassion, black-outs and bus stoppages that leave him vulnerable, and random frightening events that could be attacks or could be bad luck with no safety net. The man’s fear infects the watcher. Then the secret of the hoodies is revealed – they’re mutants who sense fear, are taking over the world, and their housing project needs to be blown up. This dumb reveal, and the way the characters who stress compassion for the young and poor are brutally murderized, turns the film into a facepalm.